Unistrut Midwest

The largest supplier of Unistrut channel, fittings, and accessories in the United States, also offering design, engineering, prefabrication, delivery, and installation services.

Unistrut Midwest first contacted Walder Studio for a company rebrand and website overhaul, taking the site from catalog-only to eCommerce-enabled. The success of that initial project grew into an ongoing retainer, with Walder contracted to support the Unistrut Midwest internal marketing team.

Following a full-day work session reviewing current processes and business goals, Walder Studio recommended BigCommerce as the platform for the new site and proposed additional functionality for quoting and robust content page design.

Monthly work includes

After the initial rebrand and site replatform, Walder Studio’s services expanded to include a variety of monthly deliverables. This gave the Walder team the unique opportunity to build and expand the brand further through many touchpoints like sales sheets, corporate apparel, and office supergraphics. 

As an ongoing partner, the Walder team has had a chance to immerse themselves in Unistrut Midwest and become a trusted resource. Working seamlessly with internal teams, Walder Studio not only provides design insight but suggestions for improving marketing content and strategy, helping Unistrut Midwest achieve and surpass their goals. 

“Working with Walder Studio has brought unparalleled value to our company, and we look forward to continuing our successful partnership with them in the future.”

Sam Jones, Marketing Director

Walder Studio identified opportunities for enhanced marketing collateral to demonstrate the ways Unistrut products can be used. The blog posts featuring these graphics are some of Unistrut Midwest’s highest-ranking posts.