The Whole Shebang

Martha’s Vineyard Cheesery

This is what we call the whole shebang; identity, branding, packaging, and web design for the artisanal charcuterie company.

Martha's Vineyard Cheesery Brand Identity Assets

A welcoming identity and website introduces the new artisanal charcuterie company as a knowledgeable resource for locals and visitors alike.

Authentically Martha’s Vineyard

With a drive to feel at home on the island, the identity focused on a timeless and coastal feel. The importance of locally sourced ingredients lead to referencing the island’s rich agricultural landscape through vintage dairy labels and milk bottle caps as inspiration. 

Establishing Brand Continuity 

A thorough style guide ensures that the brand is appropriately and consistently applied.